MORE ABOUT EMILY
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Hi there. I’m Emily - Meta Ads Specialist & Creative Strategist.
Most people work best with either their left brain (analytical, data, numbers) or their right brain (creativity, ideas, words). I’ve always sat right down the middle.
I love designing strong ads that catch attention and tap into our human psychology to make a real impact.
But I’m equally obsessed with what happens after the click — the data, the strategy, the commercial picture.
And that’s exactly what your Meta Ads needs - a whole bunch of creative ideas, with a robust strategy behind it that’s backed up with the numbers.
My Story
I didn’t just stumble into running Meta Ads.
I spent the first 10 years of my career working in marketing teams for some of the most recognisable brands in the UK- including Virgin Media, Transport for London and British Gas. Here I developed a solid commercial and marketing background, working on multi-channel campaigns across TV, radio, direct mail, e-mail and more.
But unlike TV ads that require tens of thousands of pounds, I discovered the power that Meta Ads had for helping founders and small businesses scale their business in an affordable and achievable way. With a clear return on their investment month after month.
I found my passion for helping smaller brands like yours develop ads that worked.
Success with Meta has nothing to do with the size of your business or your budget - and everything to with understanding your audience and what makes somebody pay attention.
I've applied my strategies and creative execution across fashion, beauty, home improvements, food & drink and more. And across every sector, the fundamentals remain the same: know your customer, find the right message, test and refine.
What Working With Me Looks Like
Creative First Thinking
Meta uses powerful signals to surface your brand to exactly the right audience. In 2026, the brands winning on Meta are the ones with a sharp creative strategy behind them. That’s why I place so much focus on going deep on your audience - their language, their fears, their motivations - so every creative we test has a real reason to work. And we’ll always have a fresh pipeline of ideas ready to go.
Big-Picture Strategy
Driving traffic to a weak offer or a leaky funnel is expensive. When we work together, I’ll look at your whole customer journey - landing pages, email flows, offers, conversion points - to make sure your ads are set up for success.
An Invested Partner
I want to be as invested in your success as you are. That means honest conversations, proactive ideas and a commitment to your growth - not just reporting back on numbers each month. I aim to be a trusted pair of hands and somebody you look forward to working with.
What people say about me
Emily hit the ground running and has been great – a real safe pair of hands during a busy period for us and gave me confidence that our social channels were being managed effectively. Working hard to meet deadlines and ensuring we delivered on our activation’s plans. I was impressed with her quick pace and getting to grips with the brand tone of voice and copy writing.’
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Laura
Busy Bees Nurseries
Working with Emily is fantastic. Work is always on time and of an excellent standard. Always goes above and beyond and working with Emily really helps me focus on other areas of my business as I knew she has our social media under control. Recommend all day, every day.’
Josh
TipTop Media Co
Emily was wonderful from start to finish. Her research and questions were great to get to true feel for me and my business. She's supported me through a very busy time with great artwork, event marketing activities, LinkedIn company page management as well as a paid ad campaign. Kickstarted my start up business' marketing effort - highly recommend!
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Saeed
Embedded Ops
A little more about me...
You’ll either find me at home in London, usually working from a pub (the coffee is good, there’s often a fireplace and it’s quieter than a cafe!)
Or I’ll be travelling the world, laptop in toe. I might be on the beach in Sri Lanka, watching the sunset over the ocean and brainstorming some creative ideas, or spending a winter in the Alps, exploring the mountains at the weekends.
Along the way, I’ll be pursuing one of my many hobbies - skiing, surfing, climbing, diving, gardening. I'm the friend that says 'yes' to all the crazy adventures!